John Bache

John spent over two decades specialising in creative strategy and communications across the German-speaking world, working with some of the world's biggest brands and leaders in design, media, sport, automotive, and organisational transformation.

He is based in Wānaka, from where he's building the Naked & Curious creative ecosystem, hosts The Unmaking podcast, and spends his spare time playing and (re:)making in nature.

We've each lived chunky lives, gathering knowledge, perspective, scratches, bruises, and scar tissue before finding our way back to smaller places and more tightly focused creative paths. Neither of us could have foreseen ending up here together, but with hindsight, the serendipity feels almost inevitable.

The two of us are united by craft, curiosity, and a shared suspicion that the best things are usually older, slower, and getting harder and harder to find in original condition.

We also believe in domestic self-sufficiency, fewer chemicals, more nature, and the satisfaction that comes from adding value to the world, producing rather than extracting.

Then there's photography. We've both spent over 40 years behind the lens, but our images couldn't be more different. Mark sees in layers and shadows, the complex friction of things in relation to each other, while John works in light and transition, the charged, fleeting moment between states. Two photographers. Two completely different pictures of the world. That creative tension informs everything we make together.